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Media Contact: Jessica Stroupe |   Kevin Harvick Inc.
336.992.2998 office   |   336.345.8078 mobile
EMAIL:
 jstroupe@kevinharvickinc.com

Kevin Harvick Inc. Announces Multi-Year Sponsorship with CitiFinancial and driver Elliott Sadler

KERNERSVILLE, N.C. (November 3, 2010) - Kevin Harvick Inc. announced today an expansion of its NASCAR Nationwide Series program with partner CitiFinancial and driver Elliott Sadler. CitiFinancial and Kevin Harvick Inc. have solidified a multi-year deal to compete full time in the NASCAR Nationwide Series (NNS) and run select events in the NASCAR Camping World Truck Series (NCWTS). The partnership will commence on the track during Championship Week at Homestead-Miami Speedway, where Sadler will run the CitiFinancial No. 2 Chevrolet in the NCWTS event.  In 2011, CitiFinancial will be the primary sponsor for 29 NNS races with Sadler's KHI No. 2 Chevrolet, and 1 NNS race with Kevin Harvick driving the KHI No. 4 Chevrolet.

This partnership marks both a new beginning for each of the three parties involved, as well as an opportunity to build-on past experiences.  CitiFinancial, which has maintained a strong presence in the sport since 2004, announced earlier this year that it will be changing its name and will use this sponsorship as a key platform to launch that new brand later in the season.   KHI is excited to build on its successes in the NASCAR Nationwide Series and run for a championship next year. Sadler can't wait to start the next chapter of his 15-year career by reuniting with a former sponsor and add to his career win total of nine in the top three NASCAR series.

Mary McDowell, President and CEO of CitiFinancial North America stated, "We are thrilled to expand and enhance our incredibly successful presence in NASCAR. Our customers and employees are huge supporters of this great sport, and we could not be happier teaming up with Kevin Harvick Inc. and Elliott Sadler.  We have worked with Elliott in the past, so this is somewhat of a reunion for NASCAR fans and for us. By partnering with KHI and Elliott, we have a powerful platform from which we can support our new brand and our business overall. We look forward to a great 2011 season on and off the track".

Sadler comes to KHI as an experienced NASCAR veteran.  The 35-year old began his NASCAR career in 1995 when he made his NASCAR debut in the Nationwide Series at South Boston (Va.) Speedway.  Sadler has 130 NNS starts to his credit, earning five wins, 19 top-five and 38 top-10 finishes. Sadler will compete full-time in the NNS in 2011 and vie for his first series title.  During 2010, Sadler will compete in one NNS and eight NCWTS races for KHI. He won his first NCWTS race of his career in KHI equipment at Pocono (Pa.) International Raceway in July. Sadler also qualified on the pole and finished third while representing KHI at Bristol in the August NNS race.

"Kevin and DeLana and everyone at KHI have really rejuvenated my career," stated Sadler. "I've been in some very fortunate situations throughout my career and I feel like running the races for KHI this year is a perfect example. It opened a lot of doors for me and obviously helped get us to this point. We're committing to race for the Nationwide Championship in 2011. That's a very achievable goal and one that I'm very hungry for. CitiFinancial is a partner I worked with when I drove for Robert Yates. We had a lot of fun during those days and I feel like this time around is going to be even better. We're going to kick this partnership off in Homestead and spend all winter getting ready to run for a championship.

For 2011, KHI also takes a big step as an organization as they continue to expand.  The team ran two full-time NNS entries in 2006 and 2007, scaling back in 2008 to work on their overall program.  Since 2008, the team has earned six wins, 46 top-five and 67 top-10 finishes, including 10 pole awards. KHI co-owner Kevin Harvick felt 2011 was the right time and right situation to grow KHI back into two NNS teams.

"DeLana and I couldn't be happier to bring Elliott Sadler on board at KHI," said KHI co-owner Kevin Harvick.  "I think when you can bring somebody with that kind of experience to a team; it brings a very credible element to the program because he's a proven winner in the Cup, Nationwide and Truck Series. For us, it's the first time that we've had a legitimate shot to make a run at the Nationwide Series championship and that's really exciting as team owners.  We've been able to win two championships in the Truck Series, and I feel like the next step as a company is to pursue the Nationwide Series championship and I think Elliott Sadler is the right guy for the job."

"We are also very pleased to be joined by a new partner at KHI," Harvick continued.  "CitiFinancial has been involved in NASCAR for many years, and we are proud they decided to join KHI.  Next season we look forward to taking them to victory lane and racing for a championship."


CitiFinancial
CitiFinancial is the premier community lender in North America. With more than 1,500 locations across the US, Canada, and Puerto Rico, CitiFinancial has been serving communities since 1912.  Additional information may be found at
 www.citifinancial.com.

Citi
Citi, the leading global financial services company, has approximately 200 million customer accounts and does business in more than 140 countries. Through Citicorp and Citi Holdings, Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Additional information may be found at
 www.citigroup.com or www.citi.com.

About Kevin Harvick Inc.
Kevin Harvick Inc. (KHI), established in 2001 by Kevin and DeLana Harvick, is an 80,000 sq. ft. facility located in Kernersville, N.C. Home of the 2009 NASCAR Camping World Truck Series championship team, KHI enters 2010 in its seventh full year of competition with two full-time Truck Series teams and one full-time Nationwide Series team.  Four-time Truck Series champion Ron Hornaday returns to the helm of the No. 33 Truck team looking for his fifth title and third championship for KHI (2009 and 2007), while Sprint Cup series stars Kevin Harvick and Elliott Sadler guide the No. 2 Truck team.  Two-time NASCAR Nationwide Series champion Harvick will again shine as the lead driver of the No. 33 Nationwide Series team as he continues to make his mark in motorsports and establish KHI as one of the top teams in NASCAR competition. For more information about KHI and its teams, please visit
 www.KevinHarvickInc.com