For the third year in a row, OneMain will be a main sponsor of the River Dye and St. Patrick’s Day Parade in downtown Chicago. Dating back to 1962, the tradition of dyeing the river began when a group of Chicago Journeymen Plumbers discovered an orange dye they used to identify polluted water turned the river bright green1. The plumbers approached the city with an idea to dye the river green for St. Patrick’s Day and it will happen for the 55th straight year this March 111.
As home to the most OneMain city branches in the United States, many Chicago area branches plan to take part in the day’s events. In fact, employees from over 60 branches in the Chicagoland area will be in attendance to participate in the River Dye and parade.
Deanna Heins, OneMain’s Associate Director of Marketing, works closely with the Chicago St. Patrick’s Day Committee each year. Heins is excited to be a part of this Windy City tradition once again.
“As a main sponsor of the River Dye and Parade, OneMain will be involved on many levels. In addition to a boat on the river during the River Dye, we’ll have a float in the parade and sponsor free trolley rides between the two events. There will also be OneMain booths near the river on Michigan Avenue and along the parade route.”
Additionally, Heins spoke to the history and magnitude of the holiday for the city:
“It’s a celebration of St. Patrick’s Day for the entire city but also salutes the strong Irish heritage of Chicago. [There are] millions of people out in celebration and bonding as a community. [I look forward to] meeting Chicagoans face to face and promoting OneMain Financial in an engaging way.”
For general information on the River Dye and Parade, please visit the Chicago St. Patrick’s Day Parade website.